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The influence process of electronic word-of-mouth on traveller's visit intention: a conceptual framework

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  • Ping Wang

Abstract

With the pervasion of information and communication technology (ICT), the valence of user-generated content is an increasing important antecedent affecting customer's decision-making. The influence is especially significant in the tourism and hospitality industry due to its nature of intangible and experiential. In order to better understand the influence process of electronic word-of-mouth on travel destination decision-making, an integrated model based on the two well-tested model, elaboration likelihood model (ELM) and theory of planned behaviour (TPB), is proposed in the paper. The moderate role of cultural dimension of uncertainty avoidance is taken into account in the model. Altogether nine hypotheses are given based on the research model. Implications for theory and practice of this research are discussed, and limitations and future research are also given.

Suggested Citation

  • Ping Wang, 2016. "The influence process of electronic word-of-mouth on traveller's visit intention: a conceptual framework," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 16(1), pages 25-37.
  • Handle: RePEc:ids:ijnvor:v:16:y:2016:i:1:p:25-37
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    Cited by:

    1. Prerna Garg & Anoop Pandey, 2023. "Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents," Business Perspectives and Research, , vol. 11(1), pages 11-27, January.
    2. Cristel Joy G. Cayaban & Yogi Tri Prasetyo & Satria Fadil Persada & Rianina D. Borres & Ma. Janice J. Gumasing & Reny Nadlifatin, 2023. "The Influence of Social Media and Sustainability Advocacy on the Purchase Intention of Filipino Consumers in Fast Fashion," Sustainability, MDPI, vol. 15(11), pages 1-20, May.

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