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Application of TAM model in teaching and learning - a behavioural study on social media

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  • Bhuvanesh Kumar Sharma
  • Vinod Kumar Pal

Abstract

Social networking sites are becoming very popular among students. It is considered one of the most important sources for creating content for teaching and learning among students. The purpose of this research is to examine the impact of perceived usefulness, perceived ease of use on attitude and behavioural intention which determine the actual behaviour to use social media for teaching and learning. A conceptual model has been developed after an intense literature review and analysed with the help of structural equation modelling. The result of the study suggested that the perceived usefulness and perceived ease of use are good predictors of attitude and behavioural intention and attitude is a good predictor of behavioural intention and behaviour intention predict the actual behaviour of the student to use social media.

Suggested Citation

  • Bhuvanesh Kumar Sharma & Vinod Kumar Pal, 2020. "Application of TAM model in teaching and learning - a behavioural study on social media," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 13(4), pages 478-497.
    • Handle: RePEc:ids:ijmpra:v:13:y:2020:i:4:p:478-497
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    Cited by:

    1. Ivo Rodrigues & João M. Lopes & Ana Borges & José Oliveira & Márcio Oliveira, 2021. "How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application," Administrative Sciences, MDPI, vol. 11(3), pages 1-20, September.

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