The effects of entrepreneurial orientation, market orientation and learning orientation on performance of ICT business

The purpose of this paper is to examine the antecedents of, and the relationships between, entrepreneurial, market and learning orientation and business performance. Questionnaire data collected from 384 senior managers in Iran. The results show that market and learning orientation have positive effects on performance. Also, entrepreneurial orientation has no effect on performance. The findings show that learning orientation is the most important predictor among all other antecedents of business performance. Because the data limited to the ICT industry, future studies need to confirm these findings in other industries. The research findings show that learning orientation leads to better business performance and should be encouraged. More specifically, the results suggest that higher levels of learning orientation lead to higher levels of growth and profitability. The process of improving business performance has been viewed as a black box. Although the literature explored various antecedents that influence business performance, there is limited empirical research that examined the linkage between different abilities like entrepreneurial and learning orientation and performance.