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Portraying managerial dynamic capabilities: a case study in the fast-moving consumer goods industry

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  • Martin Kunc

Abstract

This paper presents a case study describing the managerial dynamic capabilities of a firm in the highly competitive fast-moving consumer goods industry and their effects in the performance of the firm and the industry. Managerial dynamic capabilities are processes of managerial decision-making, extending throughout the firm, to determine which particular resources managers identify as strategically important and how they build them. The case study, which was developed with a management team during a period of one year, involved a detailed analysis of the resources perceived strategically relevant and the operating policies aimed at maintaining an adequate balance of the set of key resources. In other words, this paper describes what Winter (2003) defines as 'how we earn our living now' or 'zero-level' capabilities.

Suggested Citation

  • Martin Kunc, 2007. "Portraying managerial dynamic capabilities: a case study in the fast-moving consumer goods industry," International Journal of Learning and Intellectual Capital, Inderscience Enterprises Ltd, vol. 4(1/2), pages 92-110.
    • Handle: RePEc:ids:ijlica:v:4:y:2007:i:1/2:p:92-110
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    Cited by:

    1. Rossen Kazakov & Martin Kunc, 2016. "Foreseeing the Dynamics of Strategy: An Anticipatory Systems Perspective," Systemic Practice and Action Research, Springer, vol. 29(1), pages 1-25, February.
    2. Maria Cleofe Giorgino & Federico Barnabè & Martin Kunc, 2020. "Integrating qualitative system dynamics with accounting practices: The case of integrated reporting and resource mapping," Systems Research and Behavioral Science, Wiley Blackwell, vol. 37(1), pages 97-118, January.

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