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The impact of student attitude, trust, subjective norms, motivation and rewards on knowledge sharing attitudes among university students

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  • Syed Ali Raza
  • Masooma Abidi
  • Ghulam Muhammad Arsalan
  • Arshian Shairf
  • Muhammad Asif Qureshi

Abstract

The aim of the study is to examine the Impact of Student Attitude, Trust, Subjective Norm, Motivation and Rewards on Knowledge Sharing Attitude among University Students. Theoretical model of the study is based on theory of reasoned action (TRA). Furthermore, the study based on four independent and one dependent variables. Data was gathered from 350 university students of Karachi. The research instrument contains close ended question. The result was summarised and data was interpreted with the help of Smart Partial Least Squares-SEM. The results of the study show that student attitude, trust, subjective norm, motivation and rewards have a significant positive impact on knowledge exchange behaviour between university students. On the basis of result, we can say that student attitude is not only the factors that have an impact on knowledge sharing behaviour of students but other elements also matter. Therefore, students need motivation, trust factor and perceived behaviour that lead the knowledge sharing attitude between them.

Suggested Citation

  • Syed Ali Raza & Masooma Abidi & Ghulam Muhammad Arsalan & Arshian Shairf & Muhammad Asif Qureshi, 2018. "The impact of student attitude, trust, subjective norms, motivation and rewards on knowledge sharing attitudes among university students," International Journal of Knowledge and Learning, Inderscience Enterprises Ltd, vol. 12(4), pages 287-304.
    • Handle: RePEc:ids:ijklea:v:12:y:2018:i:4:p:287-304
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    Cited by:

    1. Khalid, Komal & Shaikh, Mughees & Khan, Taha & Rana, Osama & Hussain, Faraz, 2020. "Factors Impacting Social Commerce Use Intention," MPRA Paper 104590, University Library of Munich, Germany.
    2. Saeed, Adeel Bin & Khalid, Humayun & Faiz, Manahil & Ali, Rida & Ali, Shayan, 2020. "How Functional and Emotional Ads Drive Smartphone Adoption: A Study of University Students of Pakistan," MPRA Paper 104468, University Library of Munich, Germany.
    3. Raza, Syed Ali & Shah, Nida & Nisar, Wasay, 2019. "Consumer Buying Behavior of Organic Food with Respect to Health and Safety Concerns among Adolescents," MPRA Paper 93570, University Library of Munich, Germany.

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