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The importance of stakeholder engagement in managing corporate reputations

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  • Anria S. Van Zyl

Abstract

It is becoming increasingly evident that corporations need to communicate clearly with their larger stakeholder communities' regarding the risks faced by the corporation along with their strategies to mitigate these risks. Stakeholder communities are also increasingly relying on social media to obtain a better understanding of and to inform others regarding the costs and externalities imposed on them by multinational corporations. The aim of this paper is to highlight the risks posed to corporate reputations by self-organising stakeholder activist groups and how a pro-active inclusive and transparent stakeholder engagement process can counteract these risks.

Suggested Citation

  • Anria S. Van Zyl, 2013. "The importance of stakeholder engagement in managing corporate reputations," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 7(1), pages 46-60.
    • Handle: RePEc:ids:ijisde:v:7:y:2013:i:1:p:46-60
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    Cited by:

    1. Stefan Schaltegger & Jacob Hörisch, 2017. "In Search of the Dominant Rationale in Sustainability Management: Legitimacy- or Profit-Seeking?," Journal of Business Ethics, Springer, vol. 145(2), pages 259-276, October.
    2. Petra F. A. Dilling, 2016. "Reporting on Long-Term Value Creation—The Example of Public Canadian Energy and Mining Companies," Sustainability, MDPI, vol. 8(9), pages 1-26, September.

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