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Motivations behind green consumption and the influence of environmental consciousness on consumer behaviour

Author

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  • Emílio José Montero Arruda Filho
  • Bruno Lobato Cardoso
  • Marina Nascimento Lemos Barboza

Abstract

This research aims to analyse the extent to which the motivation behind green consumption and the level of environmental consciousness influences intentions to consume green products and services. Explanatory and quantitative research was performed using an experimental methodology. The results reveal no significant influence on green consumption through social motivation (selfishness) compared with environmental motivation (altruism). Moreover, the greater the consumer's level of environmental consciousness, the higher their intention to use green products and services. Thus, it can be inferred that consumers with higher levels of environmental consciousness transform intention into behaviour.

Suggested Citation

  • Emílio José Montero Arruda Filho & Bruno Lobato Cardoso & Marina Nascimento Lemos Barboza, 2017. "Motivations behind green consumption and the influence of environmental consciousness on consumer behaviour," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 11(2/3), pages 291-308.
    • Handle: RePEc:ids:ijisde:v:11:y:2017:i:2/3:p:291-308
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    Cited by:

    1. Franky Varah & Mirinchonme Mahongnao & Balaram Pani & Sophayo Khamrang, 2021. "Exploring young consumers’ intention toward green products: applying an extended theory of planned behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(6), pages 9181-9195, June.

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