IDEAS home Printed from https://ideas.repec.org/a/ids/ijisde/v10y2016i4p339-360.html
   My bibliography  Save this article

An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials

Author

Listed:
  • Victoria-Sophie Osburg

Abstract

Wood-polymer composites (WPCs) are eco-innovative materials combining wood and plastics. Due to the novelty, little is known about consumer acceptance. Investigating the drivers of consumers' WPC choices reveals consumers' perception of the materials' advantages over competing ones. The predictors of WPC acceptance were examined within a theory of planned behaviour (TPB; Ajzen, 1991) framework. An online survey (N = 357), varying material x appearance within and product category between subjects, was conducted in Germany. Structural equation modelling revealed that the attitudes towards environmental and innovative product aspects and the subjective norm explain the intention to buy WPC products (R2 = 0.56). Consumers' choice behaviour was assessed with a choice-based conjoint analysis (CBCA) and predicted by the behavioural intention and perceived behavioural control (PBC) (R2 = 0.39). Hence, the present study identifies important drivers of WPC acceptance that could be useful for deriving certain marketing implications, potentially fostering more eco-friendly consumption.

Suggested Citation

  • Victoria-Sophie Osburg, 2016. "An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 10(4), pages 339-360.
    • Handle: RePEc:ids:ijisde:v:10:y:2016:i:4:p:339-360
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=79580
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sandra Notaro & Elisabetta Lovera & Alessandro Paletto, 2022. "Behaviours and attitudes of consumers towards bioplastics: An exploratory study in Italy," Journal of Forest Science, Czech Academy of Agricultural Sciences, vol. 68(4), pages 121-135.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijisde:v:10:y:2016:i:4:p:339-360. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=33 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.