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The sources of e-business competitive advantages between travel agencies and online travel service firms in China

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  • Zhen Zhu
  • Jing Zhao

Abstract

Knowledge about the most important sources of e-business competitive advantages in the travel industry would help to focus efforts in both academic and practical areas. This study develops a framework based on the resource-based view (RBV) to identify the sources of e-business competitive advantages and compare the differences of competitive advantages between travel agencies and online travel service firms. A Delphi study and the analytic hierarchy process (AHP) method were conducted, using 38 top managers from the top-ranking travel firms in China. The results indicate that the main differences in the sources of competitive advantages between travel agencies and online travel service firms are strategic initiatives and e-business capabilities. Theoretically, these findings contribute to the RBV by extending its application to examine the e-business competitive advantages in the travel industry. Practically, the findings provide insights for both the managers and the policy-makers in the travel industry.

Suggested Citation

  • Zhen Zhu & Jing Zhao, 2011. "The sources of e-business competitive advantages between travel agencies and online travel service firms in China," International Journal of Information Systems and Change Management, Inderscience Enterprises Ltd, vol. 5(2), pages 160-179.
    • Handle: RePEc:ids:ijiscm:v:5:y:2011:i:2:p:160-179
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