Institutional effectiveness in higher education: a comparative analysis of students' perceived responses in Indian context

The demand for postgraduate business management education has witnessed a sharp increase since the last two decades worldwide. Taking this opportunity and for fulfilling the gap between the demand and supply many private players have also made their foray into this education segment. This paper has made an attempt to explore the fundamental issue of the institutional effectiveness factors of such institutions by analysing structured responses from the group of students. The responses from the students of two postgraduate business management educational institutions located in India were obtained, descriptive and gap analysis were done, and finally Kano technique was applied to categorise and prioritise the effectiveness dimensions. The empirical findings from the study established that majority of the effectiveness factors for institution A emerged as 'attractive', whereas for institution B it came out as 'must be' category. The results of the study would help the planners of the higher education to focus and improve on the factors for ensuring the long-run effectiveness of such institutions.