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Stakeholder adoption of eco-innovation strategies: review of Indian service companies

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  • Sadhna Shukla

Abstract

Environmentalists and governments have used eco-innovation strategies to pursue economic growth, prevent environmental degradation, augment welfare and address societal challenges. This paper is committed to clarify the concept 'eco-innovation' in environmental sustainability. Based on the analysis, a conceptual framework of environmental strategies has been established to strengthen the application of stakeholder theory in environmental sustainability. The methodology is derived from the content analysis of company's websites, annual reports and business responsibility reports. This paper strives to investigate the influences of stakeholders on adoption of eco-innovation strategy of service firms. The analytical process elaborates the various barriers to technological innovations and technology diffusion. Therefore, this paper aims to synthesise the patterns and similarities on environmental sustainability and creating value for stakeholders within the multidisciplinary literature. Conclusively, implications for managers and public policy makers are discussed.

Suggested Citation

  • Sadhna Shukla, 2019. "Stakeholder adoption of eco-innovation strategies: review of Indian service companies," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 18(4), pages 475-495.
    • Handle: RePEc:ids:ijicbm:v:18:y:2019:i:4:p:475-495
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    Cited by:

    1. Paulius Šūmakaris & Kristina Kovaitė & Renata Korsakienė, 2023. "An Integrated Approach to Evaluating Eco-Innovation Strategies from the Perspective of Strategic Green Transformation: A Case of the Lithuanian Furniture Industry," Sustainability, MDPI, vol. 15(11), pages 1-33, June.

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