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Competing through cooperation in international supply networks: a case study from the clothing industry

Author

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  • Vasco Eiriz
  • Joao S. Areias

Abstract

This article focuses on the competitive and cooperative issues that arise from the management of interdependence within international supply networks. When small and medium manufacturers are dependent on a major retailer, their capability in allocating resources to build a competitive position is limited. Firms in this dependent position need to develop and implement strategies that enable them to deal with such dependence. The article presents a case study developed within the Portuguese clothing industry and explores evidence on how several small and medium manufacturers develop their relationships with Zara, a major international retailer. The case was studied based on document analysis and data gathered through semi-structured interviews with several clothing manufacturers. The case identifies factors that influence the development of collaboration in international relationships between manufacturers and retailers, and discusses how manufacturers integrated in the supply network manage their interdependence and develop their competitive capacity through a cooperative approach.

Suggested Citation

  • Vasco Eiriz & Joao S. Areias, 2008. "Competing through cooperation in international supply networks: a case study from the clothing industry," International Journal of Globalisation and Small Business, Inderscience Enterprises Ltd, vol. 2(3), pages 244-261.
  • Handle: RePEc:ids:ijgsbu:v:2:y:2008:i:3:p:244-261
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    Cited by:

    1. Susitha, Emmanuel, 2022. "Strategic Choices of Digital Apparel Supply Chains to Achieve Competitive Advantage: A Literature Review," OSF Preprints j2adw, Center for Open Science.

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