IDEAS home Printed from https://ideas.repec.org/a/ids/ijeven/v13y2021i5p443-478.html
   My bibliography  Save this article

Intrinsic motivation and entrepreneurial start-up intentions: a franchising perspective

Author

Listed:
  • Shathees Baskaran
  • Shima Devagaran
  • Kharthigesan Ganesan
  • Nomahaza Mahadi

Abstract

Franchising as a type of entrepreneurial activity to develop a nation's economy has been receiving continuous attention. In today's business world, many firms have adopted franchising as an important strategy, giving aspiring entrepreneurs the opportunity to own and operate a business venture. The aim of this study is to investigate the relationship between intrinsic motivation and franchise start-up intentions among Malaysians. A total of 386 participants participated in this survey. Intrinsic motivation was investigated over five subscales: Interest/Enjoyment, Perceived Competence, Perceived Choice, Effort and Value/Usefulness. Entrepreneurial start-up intentions examined four subscales: Business Involvement, Business Attitude, Pressure, and Control. From the results obtained, it was found that there were mixed findings of the significant relationship between intrinsic motivation and franchising entrepreneurial start-up intentions. Since franchising from intrinsic motivation and entrepreneurial startup intentions perspective remain an underexplored area, more research is needed to improve the predictive value of franchise intentions.

Suggested Citation

  • Shathees Baskaran & Shima Devagaran & Kharthigesan Ganesan & Nomahaza Mahadi, 2021. "Intrinsic motivation and entrepreneurial start-up intentions: a franchising perspective," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 13(5), pages 443-478.
    • Handle: RePEc:ids:ijeven:v:13:y:2021:i:5:p:443-478
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=119145
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijeven:v:13:y:2021:i:5:p:443-478. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=123 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.