IDEAS home Printed from https://ideas.repec.org/a/ids/ijeven/v10y2018i5p581-595.html
   My bibliography  Save this article

Interfunctional business models: map grid for an uncharted quadrant of the blue ocean

Author

Listed:
  • Steffen Roth
  • Artak Melkonyan
  • Jari Kaivo-oja
  • Birte Manke
  • Léo-Paul Dana

Abstract

This article makes a case for the significance that borders have for new venture discovery. Since markets are social phenomena, new venture discoveries necessarily refer to the crossing of social borders. We draw on social systems theory and theories of social differentiation to understand how social borders are drawn. We demonstrate how this knowledge may be used to create and unfold a comprehensive market map that is useful for both the tracking of past and the anticipation of new venture discoveries. We use this map combined with illustrative cases to provide evidence that an entire quadrant of entrepreneurial opportunities is still uncharted in traditional maps for new venture discovery. We conclude that the future of new venture discovery is about the strategic transgression of social borders not only between traditional market segments or strata, but also between the function systems of society such as the political system, economy, science, art, religion, or the mass media system.

Suggested Citation

  • Steffen Roth & Artak Melkonyan & Jari Kaivo-oja & Birte Manke & Léo-Paul Dana, 2018. "Interfunctional business models: map grid for an uncharted quadrant of the blue ocean," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 10(5), pages 581-595.
    • Handle: RePEc:ids:ijeven:v:10:y:2018:i:5:p:581-595
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=94628
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Steffen Roth & Vladislav Valentinov & Markus Heidingsfelder & Miguel Pérez-Valls, 2020. "CSR Beyond Economy and Society: A Post-capitalist Approach," Journal of Business Ethics, Springer, vol. 165(3), pages 411-423, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijeven:v:10:y:2018:i:5:p:581-595. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=123 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.