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The internationalisation of Czech SMEs: some issues relating to marketing knowledge deficiencies

Author

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  • David Pollard
  • Maria Jemicz

Abstract

A key factor in Czech economic development is the Czech SMEs that have been operating in a free-market economy for a relatively short period (Pollard and Simberova, 2002). The Czech Republic's accession to the EU in May 2004 offers many opportunities for Small- and Medium-size Enterprises (SMEs), e.g., easier access to foreign markets within and outside the European community. Strategic marketing-related challenges include the degree of variability that the SME has to manage in terms of its product and other elements of the marketing mix, despite the relative ease of entering other EU member markets. The aim of the present article is to identify some problems facing Czech SMEs which are associated with insufficient utilisation of marketing knowledge in assessing foreign markets. The first part of the discussion analyses internationalisation and marketing knowledge while the second part contains preliminary results of a research project related to marketing-related aspects of the internationalisation of SMEs in the Czech Republic. We assess not only the weak points and threats for Czech SMEs but also their strengths and perceived opportunities with regard to international activities.

Suggested Citation

  • David Pollard & Maria Jemicz, 2006. "The internationalisation of Czech SMEs: some issues relating to marketing knowledge deficiencies," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 3(3/4), pages 400-416.
    • Handle: RePEc:ids:ijesbu:v:3:y:2006:i:3/4:p:400-416
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    Citations

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    Cited by:

    1. Dr. Washington O. Okeyo Ph.D & Dr. James Gathungu, Ph.D, & Prof. Peter K’Obonyo Ph.D, 2014. "The Effect of Business Development Services on Performance of Small and Medium Manufacturing Enterprises in Kenya," International Journal of Business and Social Research, LAR Center Press, vol. 4(6), pages 12-26, June.
    2. Adomako, Samuel & Amankwah-Amoah, Joseph & Donbesuur, Francis & Ahsan, Mujtaba & Danso, Albert & Uddin, Moshfique, 2022. "Strategic agility of SMEs in emerging economies: Antecedents, consequences and boundary conditions," International Business Review, Elsevier, vol. 31(6).
    3. Musteen, Martina & Francis, John & Datta, Deepak K., 2010. "The influence of international networks on internationalization speed and performance: A study of Czech SMEs," Journal of World Business, Elsevier, vol. 45(3), pages 197-205, July.
    4. Anisur R. Faroque & Farhad Uddin Ahmed & Mahabubur Rahman & Mohammad Osman Gani & Sina Mortazavi, 2023. "Exploring the individual and joint effects of founders' and managers' experiential knowledge on international opportunity identification," Asian Business & Management, Palgrave Macmillan, vol. 22(4), pages 1274-1300, September.
    5. Dr. Washington O. Okeyo Ph.D & Dr. James Gathungu, Ph.D, & Prof. Peter K’Obonyo Ph.D, 2014. "The Effect of Business Development Services on Performance of Small and Medium Manufacturing Enterprises in Kenya," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(6), pages 12-26, June.
    6. Martina Musteen & Deepak K. Datta & Marcus M. Butts, 2014. "Do International Networks and Foreign Market Knowledge Facilitate SME Internationalization? Evidence from the Czech Republic," Entrepreneurship Theory and Practice, , vol. 38(4), pages 749-774, July.

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