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Unveiling the sustainable facet of the conventional entrepreneur - a cognitive approach

Author

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  • Sylvaine Castellano
  • Insaf Khelladi
  • Loick Menvielle

Abstract

Previous studies have identified various types of entrepreneurs (i.e., conventional, social, sustainable), while focusing on underlying their differences in terms of motivations and purposes. Few studies have looked at the drivers of entrepreneurs to adopt sustainable activities. We are particularly interested in exploring the cognitive bases that guide conventional entrepreneurs' behaviours. We aim to identify and explain their motivations to adopt sustainable development practices and explore whether these motivations differ from those of social and sustainable entrepreneurs. We use methods from cognitive psychology (laddering) to identify the values and aspirations that guide entrepreneurs. We investigate the cognitive bases and processes of ten entrepreneurs. We unveil the attributes, consequences and values that drive them to adopt sustainable practices and uncover their means-end chains. We find that the three economic, social and environmental facets shape the cognitive process of the conventional entrepreneur. These results extend previous studies on entrepreneurial motivations and intentions.

Suggested Citation

  • Sylvaine Castellano & Insaf Khelladi & Loick Menvielle, 2017. "Unveiling the sustainable facet of the conventional entrepreneur - a cognitive approach," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 31(3), pages 434-450.
    • Handle: RePEc:ids:ijesbu:v:31:y:2017:i:3:p:434-450
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    Cited by:

    1. Susan L. Prescott & Alan C. Logan, 2018. "Larger Than Life: Injecting Hope into the Planetary Health Paradigm," Challenges, MDPI, vol. 9(1), pages 1-27, March.
    2. Kevin Reuther & Yngve Dahle & Carolin Schmidt & Franziska Schösser, 2023. "Motivational Facets of Sustainable Entrepreneurship: A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 15(3), pages 1-23, January.

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