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Creativity and feasibility: applying the IDEO innovation processes to current societal challenges

Author

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  • Stanley W. Mandel
  • Steve Virgil

Abstract

Creativity and feasibility is a 1st-year, full-time MBA elective. It is designed to help students experience and understand the 'deep-dive' journey that IDEO uses to help bring resolution to a current societal issue. The global question this year was timely, compelling, of universal interest, and taxed the creative talents of the class. The question: how can we: 1) contribute to local economic growth by (what/where); 2) creating a sustainable network and resource pool (how); 3) that facilitates the launch of new entrepreneurial ventures (who); 4) because we are in a period of structural change in our economy? (why)

Suggested Citation

  • Stanley W. Mandel & Steve Virgil, 2011. "Creativity and feasibility: applying the IDEO innovation processes to current societal challenges," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 13(1), pages 32-37.
    • Handle: RePEc:ids:ijesbu:v:13:y:2011:i:1:p:32-37
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