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Corporate governance, social responsibility and corporate reputation: an empirical analysis of the situation in Croatia

Author

Listed:
  • Tea Golja
  • Morena Paulisic

Abstract

Responsible behaviour becomes a must in the everyday business owing to the huge pressures from different stakeholders. Products and their quality are no longer considered main competitors but companies, their brands and reputation are. The purpose of the paper is to offer an explanation how Corporate Social Responsibility (CSR) influences corporation's reputation. An empirical analysis in the Republic of Croatia was conducted. The aim was to enlighten the current state of CSR as one of the aspects of corporate governance in building corporate reputation. Managers' perception regarding the importance of CSR in building better reputation and competitive advantage was highlighted.

Suggested Citation

  • Tea Golja & Morena Paulisic, 2010. "Corporate governance, social responsibility and corporate reputation: an empirical analysis of the situation in Croatia," International Journal of Economic Policy in Emerging Economies, Inderscience Enterprises Ltd, vol. 3(4), pages 368-384.
    • Handle: RePEc:ids:ijepee:v:3:y:2010:i:4:p:368-384
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    Cited by:

    1. Tea Golja, 2012. "New Challenges in Corporate Governance: Linking M&A and Social Responsibility," Information Management and Business Review, AMH International, vol. 4(7), pages 379-390.

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