IDEAS home Printed from https://ideas.repec.org/a/ids/ijenma/v9y2018i3-4p333-351.html
   My bibliography  Save this article

A framework for antecedents of trust in social commerce

Author

Listed:
  • Radwan Al-Dwairi
  • Emad Abu-Shanab
  • Mohammad Daradkeh

Abstract

Trust is essential in social commerce environment, where consumers rely on feedback and advice that they collect from social platforms. Despite the importance of trust in virtual environments, there are a limited number of studies in this field. Research need to identify the main drivers that establish trust in social commerce domain. To this end, this study reviewed the literature related to trust in social commerce environment and proposed a framework for the antecedents of trust in social commerce. The proposed framework suggests two main components: social networking site and social company. The results supported nine hypotheses out of ten excluding the relationship between perceived-ease-of-use (PEOU) and content quality. Word-of-mouth, communication, perceived ability, after sale service, trust in transaction, and perceived usefulness were found as key factors that significantly impacted trust in social commerce. The model explained 33.2% of the variance in trust in social commerce.

Suggested Citation

  • Radwan Al-Dwairi & Emad Abu-Shanab & Mohammad Daradkeh, 2018. "A framework for antecedents of trust in social commerce," International Journal of Enterprise Network Management, Inderscience Enterprises Ltd, vol. 9(3/4), pages 333-351.
    • Handle: RePEc:ids:ijenma:v:9:y:2018:i:3/4:p:333-351
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=94673
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijenma:v:9:y:2018:i:3/4:p:333-351. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=187 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.