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The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues

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  • Yam B. Limbu
  • Ricard W. Jensen

Abstract

In the e-tailing context, little is known about ethical determinants of consumers' perceptions of the credibility of a retailer's website (i.e., website credibility). Thus, this study examines the impact of ethical issues (i.e., privacy, security, fulfilment, and non-deception) on website credibility and its subsequent influence on consumers' attitudes toward site and behavioural intentions. Results show that fulfilment and non-deception are related positively to website credibility, which ultimately influences consumers' attitudes toward retailer's website. However, security and privacy were not significant predictors of website credibility. Attitude toward the website is significantly related to purchase intent, revisit intent, and positive word-of-mouth.

Suggested Citation

  • Yam B. Limbu & Ricard W. Jensen, 2018. "The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 9(1), pages 89-108.
    • Handle: RePEc:ids:ijemre:v:9:y:2018:i:1:p:89-108
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    Cited by:

    1. Mainardes, Emerson Wagner & Coutinho, Ananda Raquel Silva & Alves, Helena Maria Batista, 2023. "The influence of the ethics of E-retailers on online customer experience and customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).

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