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The value of a network in the digital era: insights about Doctor Chat case study

Author

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  • Davide Di Fatta
  • Francesco Cupido
  • Gandolfo Dominici

Abstract

Networks are ubiquitous in our lives in their social, physical, and digital forms. A growing number of firms today rely entirely on networking and lack a physical location or material infrastructure; they are, so to speak, 'liquid'. Through a theoretical analysis and its application to the case of Doctor Chat mobile app, this paper aims to analyse the fundamental laws of networks and to answer the following questions: 1) are the traditional methods to estimate the network value still valid in the current digital age and in particular for mobile applications?; 2) how do the laws of networks work when networks expand? We conclude with some suggestions for a research agenda in order to inspire further researches on the topic.

Suggested Citation

  • Davide Di Fatta & Francesco Cupido & Gandolfo Dominici, 2017. "The value of a network in the digital era: insights about Doctor Chat case study," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 8(4), pages 301-315.
    • Handle: RePEc:ids:ijemre:v:8:y:2017:i:4:p:301-315
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