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The digital economy: new e-business strategies for food Italian system

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  • Luisa Sturiale
  • Alessandro Scuderi

Abstract

In the ICTs sector, innovations follow each other swiftly, as it is a very dynamic market, where Web 3.0 represents the latest phenomenon, after Web 2.0 and the social networks that had revolutionised the global world of information. The web has become a web ecosystem in which users create value by sharing and creating experiences in the web. However, despite the fact that there are interesting potentials for growth, Italian agri-food and agricultural enterprises have still not bridged the digital divide. The aim of this study is to provide a brief overview of the developments in the digital economy and of the changes in B2C models. In particular, the state of the art for agri-food products in relation to the evolution from e-commerce to social commerce will be analysed, through a specific survey, consisting of two complementary phases, related both to online businesses and to the web consumers.

Suggested Citation

  • Luisa Sturiale & Alessandro Scuderi, 2016. "The digital economy: new e-business strategies for food Italian system," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 7(4), pages 287-310.
    • Handle: RePEc:ids:ijemre:v:7:y:2016:i:4:p:287-310
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    Cited by:

    1. Juan José López García & David Lizcano & Celia MQ Ramos & Nelson Matos, 2019. "Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study," Future Internet, MDPI, vol. 11(6), pages 1-16, June.
    2. Vera Sadovska & Lena Ekelund Axelson & Cecilia Mark-Herbert, 2020. "Reviewing Value Creation in Agriculture—A Conceptual Analysis and a New Framework," Sustainability, MDPI, vol. 12(12), pages 1-22, June.
    3. Alessandro Scuderi & Giovanni La Via & Giuseppe Timpanaro & Luisa Sturiale, 2022. "The Digital Applications of “Agriculture 4.0”: Strategic Opportunity for the Development of the Italian Citrus Chain," Agriculture, MDPI, vol. 12(3), pages 1-13, March.
    4. Hui Li & Narisa Zhao, 2019. "Better Earlier than Longer: First-Mover Advantage in Social Commerce Product Information Competition," Sustainability, MDPI, vol. 11(17), pages 1-17, August.

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