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E-business-spawned EMCs: an overlooked aspect of the impact of e-business proliferation on EMCs

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  • Varinder M. Sharma

Abstract

The impact of e-business proliferation on export marketing intermediaries and, in particular, on Export Management Companies (EMCs), has been a subject of serious debate among international business scholars. However, the debate remained focused on the reintermediation or disintermediation aspects of EMCs and overlooked the aspect that e-business could also spawn new types of EMCs, labelled here as E-Business-Spawned EMCs (EBS-EMCs). This study develops a comprehensive framework on the impact of e-business proliferation on EMCs and brings into light the emergence of EBS-EMCs. The study also describes the types of EBS-EMCs and the factors favouring their emergence.

Suggested Citation

  • Varinder M. Sharma, 2009. "E-business-spawned EMCs: an overlooked aspect of the impact of e-business proliferation on EMCs," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 2(3), pages 268-283.
    • Handle: RePEc:ids:ijemre:v:2:y:2009:i:3:p:268-283
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