A survey of e-banking performance in Thailand
AbstractThe internet is a rather new channel for Thai people to conduct banking activities. An existing model was used to evaluate the performance of internet banking in Thailand. This study reveals that a perception of insufficient security is the main factor that discourages people from using internet banking. Favourable conditions for adoption are ease of use and ease of learning, perceived usefulness and trustworthiness of the banks and of the security measures. However, customer service is considered not good enough and the information provided does not fit the majority's needs. Based on the findings, recommendations were made to banks.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Inderscience Enterprises Ltd in its journal Int. J. of Electronic Finance.
Volume (Year): 3 (2009)
Issue (Month): 4 ()
Contact details of provider:
Web page: http://www.inderscience.com/browse/index.php?journalID=171
e-banking; electronic finance; developing countries; Thailand; performance evaluation; internet banking; electronic banking; e-finance; online banking; banking secutiry; ease of use; ease of learning; perceived usefulness; trustworthiness; customer service.;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Graham Langley).
If references are entirely missing, you can add them using this form.