IDEAS home Printed from https://ideas.repec.org/a/ids/ijeima/v5y2005i5-6p441-453.html
   My bibliography  Save this article

Exploring the role of entrepreneurial characteristics in determining the economic growth potential of an innovation

Author

Listed:
  • Peter Carswell
  • K. Asoka Gunaratne

Abstract

Entrepreneurial endeavours have been shown to have the potential to provide for economic growth, particularly if they are able to internationalise. However, many have argued that this growth is moderated by effective marketing strategies. In the start-up ventures, such marketing is becoming to be referred to as entrepreneurial marketing. The effectiveness of such marketing has been linked with the characteristics of the entrepreneur who has started the venture. Two hundred and forty two New Zealand based entrepreneurs were administered a questionnaire aimed at determining their entrepreneurial characteristics. Analysis of the data showed that many of these entrepreneurs had characteristics more suited to inventing rather than developing the business. As such, the paper posits that a successful transition from entrepreneurial marketing to a traditional, systematic, broad based marketing strategy is a key to developing start-up ventures to be able to internationalise.

Suggested Citation

  • Peter Carswell & K. Asoka Gunaratne, 2005. "Exploring the role of entrepreneurial characteristics in determining the economic growth potential of an innovation," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 5(5/6), pages 441-453.
    • Handle: RePEc:ids:ijeima:v:5:y:2005:i:5/6:p:441-453
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=6998
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijeima:v:5:y:2005:i:5/6:p:441-453. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=7 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.