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Reinforcement contingencies of innovative behaviour: antecedent and consequent factors

Author

Listed:
  • Alipio Veiga Neto
  • Rodrigo De Siqueira Christo
  • Antonio Jorge Fernandes
  • Cristine Hermann Nodari

Abstract

This study aimed at investigating the antecedent stimuli and consequent support that produce innovative behaviour. Based on Foxall (2009), this study proposes a model to analyse the contingencies of innovative behaviour (CIB), tested using multivariate data analysis through exploratory research. We identified 38 variables that encourage subjects to innovate and which may foster an avoidance of innovation. By using a sample of 224 entrepreneurs, business owners or company managers throughout Brazil, we find 'social interaction and learning' as the main factor encouraging innovative behaviour and, as a conclusion, innovative behaviour occurs in organisations, regardless of the difficulties or barriers that may minimise the occurrence of innovative practices.

Suggested Citation

  • Alipio Veiga Neto & Rodrigo De Siqueira Christo & Antonio Jorge Fernandes & Cristine Hermann Nodari, 2021. "Reinforcement contingencies of innovative behaviour: antecedent and consequent factors," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 25(4/5), pages 257-278.
  • Handle: RePEc:ids:ijeima:v:25:y:2021:i:4/5:p:257-278
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