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Agri-business of the Best Cold Storage - a case study

Author

Listed:
  • H.M. Jha Bidyarthi
  • M.A. Dande
  • P.M. Kuchar
  • S.M. Mishra
  • A.K. Shrivastava

Abstract

Agri-business of the Best Cold Storage (BCS) is the story of an entrepreneurial journey of Mr. Vishal Mihani since 1998 - the year of establishment of BCS - till date. These 18 years have seen moments of struggles and depression and those of smiles and boom through the eyes of Mr. Mihani. He tried as many as nine products/businesses under the umbrella of BCS - all belonging to agri-business sector - during this period in which five products/businesses had to be discontinued, three are surviving by hooks and crooks and the recently launched pre-mature orange business is yet to take off on which hinges all hopes of the entrepreneur. He achieved BEP in the year 2006 and secured 100% occupancy of his cold storage through oranges during 2002 to 2012. The case strengthens the conviction in commitment, perseverance, meticulousness, and innovation, changing strategy and approach and a sound philosophical foundation as being the essentials of a successful entrepreneur.

Suggested Citation

  • H.M. Jha Bidyarthi & M.A. Dande & P.M. Kuchar & S.M. Mishra & A.K. Shrivastava, 2016. "Agri-business of the Best Cold Storage - a case study," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 20(5/6), pages 418-429.
    • Handle: RePEc:ids:ijeima:v:20:y:2016:i:5/6:p:418-429
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