Influence of information and communication technology on consumer purchasing behaviour in Calabar Urban, Cross River State, Nigeria
AbstractConsumer purchasing behaviour is always influenced by many factors ranging from psychological, social and economical to cultural. However, one cannot claim vividly if information and communication technology does actually influence consumer purchasing behaviour and to what extent. This paper therefore, seeks to ascertain the influence of information and communication technology on consumer behaviour in Calabar, Cross River State. One hundred respondents were used as population for the study out of which 30 producers and 30 consumers were used as the study sample using sampling techniques to select them. Two research questions and one hypothesis were formulated respectively. Mean and standard deviation statistics were used to analyse the research questions, while the hypothesis was tested using t-test at .05 level of significance. The results revealed that information and communication technology influences consumer purchasing behaviour. Based on the findings, it was recommended among others that information and communication technology should be seen as a child of necessity for the manufacturing and marketing firms in Nigeria for easy sales promotion.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Inderscience Enterprises Ltd in its journal Int. J. of Education Economics and Development.
Volume (Year): 1 (2009)
Issue (Month): 1 ()
Contact details of provider:
Web page: http://www.inderscience.com/browse/index.php?journalID==346
information technology; communications; ICT; consumer behaviour; purchasing behaviour; technological innovation; marketing decisions; automatic machines; patronage; Nigeria.;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Graham Langley).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.