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The determinants affecting the preference of Islamic banking services in Tunisia

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  • Mohamed Bechir Chenguel

Abstract

In Tunisia, the small number of Islamic banks could not make the balance with conventional banks, but despite this, Islamic banks showed great performance, and are making more efforts to attract more customers. The purpose of our work is to focus on factors influencing consumers to adopt Islamic banking services. We developed an econometric study, using data collected with a questionnaire sampling method. The survey questionnaire used in this study distributed 328 questionnaires and successfully received 141 questionnaires. Questionnaire data were processed by SPSS econometric data processing software. We developed an approach based on correlation and multiple regression analysis. The regression and correlation results showed a relationship between the dependent variable (adoption of Islamic banking) and other independents variables (degree of religiosity, consumer knowledge, reputation, costs, and advertising. Based on the results, we found factors that influence the adoption of Islamic banking in Tunisia, mainly the degree of religiosity, consumer awareness, reputation and costs. Only the advertising factor has no significant effect.

Suggested Citation

  • Mohamed Bechir Chenguel, 2019. "The determinants affecting the preference of Islamic banking services in Tunisia," International Journal of Decision Sciences, Risk and Management, Inderscience Enterprises Ltd, vol. 8(3), pages 135-148.
    • Handle: RePEc:ids:ijdsrm:v:8:y:2019:i:3:p:135-148
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    Cited by:

    1. Mohamed Bechir Chenguel & Abdelkader Derbali & Meriem Jouiro, 2020. "Installing Islamic banking windows in conventional bank: Effects on performance," International Journal of Financial Engineering (IJFE), World Scientific Publishing Co. Pte. Ltd., vol. 6(04), pages 1-11, February.

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