IDEAS home Printed from https://ideas.repec.org/a/ids/ijbsre/v15y2021i5p545-580.html
   My bibliography  Save this article

Trust factors influencing the intention of Saudi consumers to purchase online

Author

Listed:
  • Fai Alnassar
  • Monira Aloud

Abstract

Managing consumer trust, satisfaction, perceived service quality, and loyalty attitudes in an e-commerce setting are significant for the long-term growth of e-commerce. Previous research shows that trust plays a critical role in shaping consumers' intention to purchase online. Saudi Arabia is an attractive market for the development of e-commerce and is growing fast. Therefore, this study aims to examine the main trust factors influencing the Saudi consumers' intention to purchase online by considering three trust dimensions. A conceptual framework is created, and hypotheses are developed to study the initial level of trust. The model is tested using 866 valid responses. The results show that four proposed sources - consumer characteristics, firm characteristics, website infrastructure, and experience - all have significant effects on the consumer trust dimensions (competence, benevolence and integrity). Results imply that consumers with high overall trust show a higher intention to purchase online.

Suggested Citation

  • Fai Alnassar & Monira Aloud, 2021. "Trust factors influencing the intention of Saudi consumers to purchase online," International Journal of Business and Systems Research, Inderscience Enterprises Ltd, vol. 15(5), pages 545-580.
    • Handle: RePEc:ids:ijbsre:v:15:y:2021:i:5:p:545-580
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=117267
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbsre:v:15:y:2021:i:5:p:545-580. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=206 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.