IDEAS home Printed from https://ideas.repec.org/a/ids/ijbpma/v15y2014i1p64-71.html
   My bibliography  Save this article

The changing perspective of food habits in Kolkata: a case on Monginis Kolkata

Author

Listed:
  • Ashutosh Kar
  • Sudip Kundu

Abstract

In today's dynamic environment, the change is inevitable and is the only constant thing, whether it is a change in attitude or thinking. The fast-food joints are a depiction of contemporary expertise, the conception of 'ready-cooked food to go'. Today's society depicts a contemporary swing like having a days meal away from home and it represents a substantial positive trend setting. Recurrently, the targeted groups are teenagers and the middle income households, unbalanced diet and unacceptable hygiene have been the lingering factors. The augmentation of fast food joints in Kolkata was pioneered by Monginis, whose infiltration objective followed a franchise model launching improvised product line. Do lifestyle changes, faster living trends affect food habits - its distress on Monginis? How would Monginis hold the varying trend of taste among Indian consumers? Where would one position Monginis in comparison to other food retail food chains in Kolkata?

Suggested Citation

  • Ashutosh Kar & Sudip Kundu, 2014. "The changing perspective of food habits in Kolkata: a case on Monginis Kolkata," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 15(1), pages 64-71.
    • Handle: RePEc:ids:ijbpma:v:15:y:2014:i:1:p:64-71
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=57872
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbpma:v:15:y:2014:i:1:p:64-71. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=3 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.