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A conceptual model of factors affecting e-commerce adoption by SME owner/managers in Jordan

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  • Mohammad Kasem Alrousan
  • Eleri Jones

Abstract

Since the internet revolution, internet usage in business environment (e-commerce) has changed the way of doing business in SMEs. It is well known that e-commerce is essential for SMEs in enhancing their competitiveness, productivity, enlarge market and cost reduction. However, Jordan is facing slow adoption of e-commerce by SMEs. This paper reviews the strengths and weaknesses of the major models and theories relevant to technology adoption: technology acceptance model, theory of reasoned action, technology-organisation-environment, diffusion of innovation and Hofstede's cultural dimensions. Also, the literature review shows the most common sequences in level of e-commerce adoption in SMEs: Rao model; Daniel model; Rayport and Jaworski model; Lefebvrea et al. model and leadership typologies. On the bases of these theories and models, a conceptual framework for SMEs' e-commerce adoption level in Jordan is suggested. This conceptual framework can be tested empirically for SMEs in Jordan as well as other Arab countries.

Suggested Citation

  • Mohammad Kasem Alrousan & Eleri Jones, 2016. "A conceptual model of factors affecting e-commerce adoption by SME owner/managers in Jordan," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 21(3), pages 269-308.
    • Handle: RePEc:ids:ijbisy:v:21:y:2016:i:3:p:269-308
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    Cited by:

    1. Olanrewaju Kareem & Adi Anuar bin Azmin & Tunku Salha binti Tunku Ahmad, 2018. "The Influence of Islamic Work Ethics on the Magnitude of Organizational Culture’s Effect on SME Performance in Nigeria: A Conceptual Framework," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(4), pages 11-23, April.
    2. Ahmad Farhan Alshira’h & Moh’d Alsqour & Abdalwali Lutfi & Adi Alsyouf & Malek Alshirah, 2020. "A Socio-Economic Model of Sales Tax Compliance," Economies, MDPI, vol. 8(4), pages 1-15, October.

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