IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v21y2016i1p1-16.html
   My bibliography  Save this article

The competitiveness of CSR communication strategy in social media

Author

Listed:
  • Reza Jamali
  • Asghar Moshabaki
  • Asadollah Kordnaeij

Abstract

This qualitative study utilises documents in the public domain published by 50 companies listed among the Fortune Global 500. The terms and statements that the companies used to describe their social responsibility policies have been analysed, and the types of social media (SM) used have been identified for this study. Moreover, questionnaires were completed by 1,263 people who were consumers of at least one of the 50 companies. The study results indicate that the investigated digital strategies, failed to meet the objectives of the companies. This likely occurred because respondents were exposed to a wide range of messages that were of little interest to most of them. Respondents indicated that they prefer to receive messages through videos, photo sharing, publishing, and blogging, whereas most firms published their messages on corporate websites or social networks. This study is one of the first to propose that using social media without engaging users cannot be considered a success and should be considered an expense with no return.

Suggested Citation

  • Reza Jamali & Asghar Moshabaki & Asadollah Kordnaeij, 2016. "The competitiveness of CSR communication strategy in social media," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 21(1), pages 1-16.
    • Handle: RePEc:ids:ijbisy:v:21:y:2016:i:1:p:1-16
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=73382
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:21:y:2016:i:1:p:1-16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.