IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v30y2023i2p240-255.html
   My bibliography  Save this article

Impact of COVID-19 on travel intention in Silicon Valley of India – testing the efficacy of the theory of planned behaviour

Author

Listed:
  • D.P. Sudhagar
  • Sweety Jamgade

Abstract

Travel intention is an important factor in understanding the traveller's preferences in the travel and tourism business. The purpose of the research is to understand the impact of COVID-19 on travel intention in the Silicon Valley of India and to test the efficacy of the theory of planned behaviour to predict travel intentions. This empirical research followed a quantitative analysis using the data acquired from a structured questionnaire. Convenience sampling was followed to collect the data from the respondents. The multiple linear regression results indicate a significant relationship between attitude, subjective norm, and perceived behaviour control on the intention to travel. The research is limited to respondents from Silicon Valley. The study contributes to the limited literature available in developing countries with respect to understanding the efficacy of the theory of planned behaviour to predict travel intention. The policymakers and health authorities can use the study findings to make decisions and develop policy regulations during the pandemic.

Suggested Citation

  • D.P. Sudhagar & Sweety Jamgade, 2023. "Impact of COVID-19 on travel intention in Silicon Valley of India – testing the efficacy of the theory of planned behaviour," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 30(2), pages 240-255.
    • Handle: RePEc:ids:ijbire:v:30:y:2023:i:2:p:240-255
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=128587
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:30:y:2023:i:2:p:240-255. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.