IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v17y2018i2p249-265.html
   My bibliography  Save this article

The impact of corporate social responsibility on social performance, financial performance and customer reactions in the food industry

Author

Listed:
  • Fereydoun Omidi
  • Majid Mohammad Shafiee

Abstract

Corporate social responsibility (CSR) is among the most important factors affecting financial and social performance in companies and plays a key role in consumer reactions. This paper aims to model the impact of CSR on financial and social performance of firms as well as consumer reactions. The required data are gathered using random sampling and a questionnaire developed by the authors, enjoying 97% reliability. The statistical population includes the managers and top customers of a select group of food companies in the City of Khuzestan (Iran). Five hundred forty individuals are selected as the sample. Both descriptive and inferential statistical analyses, e.g., structural equations are carried out using SPSS and AMOS software packages. The results indicate that all hypotheses are supported with 95% confidence. Therefore, CSR affects financial performance both directly and by mediation through social responsibility and consumer reactions.

Suggested Citation

  • Fereydoun Omidi & Majid Mohammad Shafiee, 2018. "The impact of corporate social responsibility on social performance, financial performance and customer reactions in the food industry," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 17(2), pages 249-265.
    • Handle: RePEc:ids:ijbire:v:17:y:2018:i:2:p:249-265
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=94767
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Achilleas Barlas & Aggeliki Valakosta & Christos Katsionis & Anastasios Oikonomou & Vasiliki Brinia, 2023. "The Effect of Corporate Social Responsibility on Customer Trust and Loyalty," Sustainability, MDPI, vol. 15(2), pages 1-14, January.
    2. Jehad Bani Hani, 2021. "The Impact of Human Resource Planning (HRP) in Achieving the Strategic Goal of the Firm With the Moderating Role of Organizational Innovation," International Journal of System Dynamics Applications (IJSDA), IGI Global, vol. 10(4), pages 1-22, October.
    3. Ricardo Teruel‐Sánchez & Antonio Juan Briones‐Peñalver & Juan Andrés Bernal‐Conesa & Carmen de Nieves‐Nieto, 2021. "Influence of the entrepreneur's capacity in business performance," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2453-2467, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:17:y:2018:i:2:p:249-265. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.