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Customer perceived value and differences between customer's and firm's perception

Author

Listed:
  • Irena Pandza
  • Claudio Vignali

Abstract

Each firm has to identify the factors of perceived value in order to offer the value which customers want, rather than the value which the firm perceived. If the difference between customer's and firm's perception exists then the service gap appears and customers do not receive the service which they wanted. The purpose of this paper is to analyse how service provider should create its offer based on customer perceived value and which dimensions of the offer should be improved for attracting more customers and maintaining the existing ones and which gaps should be avoided. In addition to the theoretical framework in this paper is presented an example of the venues' providers in UK. Venues' providers have to recognise all important factors of customers' perception in order to offer the value which consumers want.

Suggested Citation

  • Irena Pandza & Claudio Vignali, 2010. "Customer perceived value and differences between customer's and firm's perception," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 5(4), pages 436-450.
    • Handle: RePEc:ids:ijbglo:v:5:y:2010:i:4:p:436-450
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