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Moderating effects of gender, entrepreneurship education, and parent's profession on start-up intentions: a theory of planned behaviour-based approach

Author

Listed:
  • Sarika Sharma
  • Shreya Virani

Abstract

Start-up intention is the cognitive state prior to decision to launch a start-up company or business. The purpose of this paper is to develop a conceptual model based on the theory of planned behaviour (TPB) and to empirically test this proposed model in explaining the entrepreneurial intentions of individuals towards start-ups. Three constructs from TPB namely attitude, subjective norms, and perceived behaviour control are included in this model. The paper also explores the moderating role of gender, entrepreneurship education, and parent's profession on these three constructs. The empirical data is collected from students pursuing their higher education at leading universities in India. The conceptual model is tested with first order confirmatory factor analysis. Structural equation modelling (SEM) approach is used for regression and path analysis. Some of the findings of the study were consistent with TPB, while others were not. The moderating effects were also presented in the paper.

Suggested Citation

  • Sarika Sharma & Shreya Virani, 2024. "Moderating effects of gender, entrepreneurship education, and parent's profession on start-up intentions: a theory of planned behaviour-based approach," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 36(4), pages 429-451.
    • Handle: RePEc:ids:ijbglo:v:36:y:2024:i:4:p:429-451
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