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The impact of online shopping convenience on satisfaction, loyalty, and word-of-mouth in Indian context

Author

Listed:
  • Pankaj Deshwal
  • Shantanu Prakash
  • Isha Agrawal

Abstract

This paper aims to examine the impact of online shopping convenience dimensions (access, search, evaluation, transaction, post purchase convenience) on customer satisfaction, loyalty and word-of-mouth (WOM) publicity in the Indian context. A questionnaire was used to collect the responses from online shoppers. Finally, linear regression analysis was performed on 202 responses revealing that online shopping convenience dimensions positively impact customer satisfaction, loyalty and WOM publicity in the Indian context.

Suggested Citation

  • Pankaj Deshwal & Shantanu Prakash & Isha Agrawal, 2024. "The impact of online shopping convenience on satisfaction, loyalty, and word-of-mouth in Indian context," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 36(1), pages 27-38.
    • Handle: RePEc:ids:ijbglo:v:36:y:2024:i:1:p:27-38
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