IDEAS home Printed from https://ideas.repec.org/a/ids/ijbglo/v35y2023i3p249-262.html
   My bibliography  Save this article

Competent edge to activate the intention of online customer

Author

Listed:
  • Sheetal Malik
  • Geeti Sharma

Abstract

India is considered as the second largest online market with over 460 million users and also one of the fastest. Day by day, most startups are coming up with online business ideas. According to numerous researchers, online customers are less loyal as compared to offline customers. Customer retention is a major problem faced by various online companies. Today, customers who are engaged with a particular brand can switch to another brand very easily. In this competent edge, if we provide superior virtual knowledge and understanding of the customer, then there is a chance to activate the intention of the customer which will lead them to shop from the same site repeatedly. The research study will give the knowledge and understanding of the virtual experience and how it will help online companies to retain their customers. This study gives a conceptual structure of consumer satisfaction, which leads to online purchase intention for all online shoppers.

Suggested Citation

  • Sheetal Malik & Geeti Sharma, 2023. "Competent edge to activate the intention of online customer," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 35(3), pages 249-262.
    • Handle: RePEc:ids:ijbglo:v:35:y:2023:i:3:p:249-262
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=134938
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:35:y:2023:i:3:p:249-262. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=245 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.