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An empirical study of marketing for guava and its sub-products by farmers in Allahabad: an approach towards agripreneurship through food processing units

Author

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  • Ravindra Tripathi
  • Sweta Agarwal

Abstract

Agriculture constitutes a large market for Indian food markets growers and processors which rank fourth in the world food market. Guava as 'poor mans fruit' has tremendous market. Guavas cultivated in the orchards of Allahabad City near the belt of Sangam enjoy a heavy demand due to their delicious taste named Allahabad safeda, surkha, etc. The paper aims at facilitating entrepreneurship in the supply chain with respect to guava production and its sub processing by farmers. The informal market is facing challenges of unscrupulous money lenders, intermediaries and micro credit and providing various solutions to overcome it.

Suggested Citation

  • Ravindra Tripathi & Sweta Agarwal, 2014. "An empirical study of marketing for guava and its sub-products by farmers in Allahabad: an approach towards agripreneurship through food processing units," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 13(1), pages 69-75.
    • Handle: RePEc:ids:ijbglo:v:13:y:2014:i:1:p:69-75
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    Cited by:

    1. Claudia Dias & Ricardo Gouveia Rodrigues & João J. Ferreira, 2021. "Small agricultural businesses' performance—What is the role of dynamic capabilities, entrepreneurial orientation, and environmental sustainability commitment?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 1898-1912, May.

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