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Antecedents of Indian information technology service organisations moving up the value chain: a mediation model

Author

Listed:
  • B. Mahendramohan
  • G. Kannabiran
  • P. Sridevi

Abstract

Automation and competition are challenging the Indian information technology (IT) service organisations. Significant portions of the revenue earned by Indian IT service organisations come from the low end of the value chain. Technologies such as artificial intelligence (AI) are expected to automate these low value-added services. Many other low-cost locations are emerging as competitors for the Indian IT industry. New technologies also offer scope for high-value services. This study proposes a theoretical model based on the resource-based view to understand the phenomenon of moving up the value chain in IT services. Data collected from 230 employees of Indian IT service organisations were analysed using structural equation modelling. The results show that the relationship management capability and the project management capability of the IT service organisation improve the quality of the service provided, which in turn enables the organisation to move up the value chain of IT services.

Suggested Citation

  • B. Mahendramohan & G. Kannabiran & P. Sridevi, 2023. "Antecedents of Indian information technology service organisations moving up the value chain: a mediation model," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 30(4), pages 507-531.
  • Handle: RePEc:ids:ijbexc:v:30:y:2023:i:4:p:507-531
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