IDEAS home Printed from https://ideas.repec.org/a/ids/ijbexc/v30y2023i4p413-422.html
   My bibliography  Save this article

Role of social media in growth of Indian start-ups

Author

Listed:
  • Manoj Pandey
  • Devendra Kumar Pandey
  • Kiran Soni

Abstract

The use of social media has evolved exponentially in recent years in the form of public discussion. Digital marketing using social networking platforms was embraced by all firms. Comprehending how social media works as a medium for marketing and communication has become significant for business owners and marketers as it helps them figure out how their businesses can grow significantly. The present research paper attempts to evaluate social media's role in the growth of new start-ups. Researchers have used descriptive research design for the study. A self-structured questionnaire was framed for collecting data from 170 new entrepreneurs in India. The research is carried out with the aid of tables and figures for easy understanding. The research establishes that social media is expanding its reach in the industry rapidly, and has immense potential for the future. Start-ups are developing through adopting social media tools for increasing their market accessibility.

Suggested Citation

  • Manoj Pandey & Devendra Kumar Pandey & Kiran Soni, 2023. "Role of social media in growth of Indian start-ups," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 30(4), pages 413-422.
    • Handle: RePEc:ids:ijbexc:v:30:y:2023:i:4:p:413-422
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=133492
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbexc:v:30:y:2023:i:4:p:413-422. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=291 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.