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New service development in an international context: a case study of a Finnish technopark company in Russia

Author

Listed:
  • Valtteri Kaartemo
  • Kaisa-Kerttu Peltola

Abstract

The feasibility of the existing knowledge of New Service Development (NSD) in an international context is investigated by means of a case study. The objective of the case study is to shed understanding on how internationalisation impacts the case company's service offering in Russia. The results give insight on how cross-cultural/international markets affect the NSD process and provide suggestions for future research to build a model on New International Service Development (NISD), which could help managers better organise their NSD processes in a foreign location.

Suggested Citation

  • Valtteri Kaartemo & Kaisa-Kerttu Peltola, 2009. "New service development in an international context: a case study of a Finnish technopark company in Russia," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 2(3/4), pages 388-401.
    • Handle: RePEc:ids:ijbexc:v:2:y:2009:i:3/4:p:388-401
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