IDEAS home Printed from https://ideas.repec.org/a/ids/ijbexc/v28y2022i4p451-491.html
   My bibliography  Save this article

The impact of cross-functional integration of production and marketing on BTO competitiveness and performance

Author

Listed:
  • Zhixiang Chen

Abstract

This paper is to explore how cross-functional integration of production-marketing can impact the firm's build-to-order (BTO) competitiveness and performance. Meanwhile, from the perspective of organisational governance, the moderating effect of ownership types on these interrelationships is examined, and managerial implications for practitioners are provided. Empirical study using the structural equation modelling and regression approaches is applied. PMI improves BTO competitiveness (BTOC) and marketing performance, and BTOC also positively affects marketing outcome, which in turn impacts a firm's financial performance, as supported by the survey data. The PMI indirectly impacts financial performance by the mediating role of marketing performance. Results show that for Chinese manufacturers, state-owned firms have the lowest PMI performance and poorest BTO competitiveness. The paper uncovers the role of cross-functional integration of production-marketing integration in BTO manufacturing strategy, providing implications for different ownership firms to improve production-marketing integration.

Suggested Citation

  • Zhixiang Chen, 2022. "The impact of cross-functional integration of production and marketing on BTO competitiveness and performance," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 28(4), pages 451-491.
    • Handle: RePEc:ids:ijbexc:v:28:y:2022:i:4:p:451-491
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=127496
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbexc:v:28:y:2022:i:4:p:451-491. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=291 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.