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Customer satisfaction and repurchase intent in the cellphone product-market among adolescents and young adults

Author

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  • Matti J. Haverila
  • Kai Haverila

Abstract

This research investigates the relationship of customer satisfaction, and repurchase intent in Finland, UAE, China, Canada and New Zealand. The ages of the respondents were between 14 and 25 years. The average age of respondents was 19.44. To meet the research objectives, a correlation analysis was performed in order to study the relationship of customer satisfaction and repurchase intent and to investigate the nonlinearity (as opposed to linearity) of the customer satisfaction and repurchase intent relationship, a combination of methods was used. The examination includes the impact of the background variables gender, age and country of residence. The results indicate that there is a strong and significant relationship between customer satisfaction and repurchase intent. It appears that gender and age does not change the form of this relationship, but country of residence does.

Suggested Citation

  • Matti J. Haverila & Kai Haverila, 2022. "Customer satisfaction and repurchase intent in the cellphone product-market among adolescents and young adults," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 28(2), pages 188-208.
    • Handle: RePEc:ids:ijbexc:v:28:y:2022:i:2:p:188-208
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