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Modelling of factors influencing impulse buying behaviour of online shoppers: an integrated ISM and MICMAC approach

Author

Listed:
  • Sucheta Agarwal
  • Aastha Dixit
  • Biswas Dixit
  • Vivek Agrawal

Abstract

With the changes in the lifestyle of people, their life has become full of stress with less time for relaxation. To save time from their busy schedule, people are becoming more inclined toward online shopping. The emergence of new trends and technologies has revolutionised the online retail industry, which has aroused the need to study and understand various phenomenon related to e-retail industry, like impulse buying behaviour. Therefore, in this paper, researchers have identified some major factors that influence impulse buying behaviour of online shoppers and prepared a model using interpretive structural modelling (ISM) and MICMAC to illustrate the relationships among the identified factors.

Suggested Citation

  • Sucheta Agarwal & Aastha Dixit & Biswas Dixit & Vivek Agrawal, 2022. "Modelling of factors influencing impulse buying behaviour of online shoppers: an integrated ISM and MICMAC approach," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 27(4), pages 502-528.
    • Handle: RePEc:ids:ijbexc:v:27:y:2022:i:4:p:502-528
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