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Implications of strategy in innovation in SMEs

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  • Jessica Mendoza Moheno
  • Martín Aubert Hernández Calzada
  • Blanca Cecilia Salazar Hernández

Abstract

The aim of this research is to analyse the innovation carried out by micro, small and medium enterprises (MSMEs) in connection with their strategic profile, according to Miles and Snow's (1978) typology. The study gathered data from 373 MSMEs in Mexico in the state of Hidalgo. The results show that prospectors have a better technological position than analysers, defenders and reactors. Also, prospectors, who give greater importance to innovation made in products and services, make more innovation in products and services, as well as in management. However, all types of companies claim to place importance on innovation in these issues, including reactor enterprises.

Suggested Citation

  • Jessica Mendoza Moheno & Martín Aubert Hernández Calzada & Blanca Cecilia Salazar Hernández, 2014. "Implications of strategy in innovation in SMEs," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 6(2), pages 161-176.
    • Handle: RePEc:ids:ijbenv:v:6:y:2014:i:2:p:161-176
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    Cited by:

    1. Vanessa Yanes-Estévez & Ana María García-Pérez & Juan Ramón Oreja-Rodríguez, 2018. "The Strategic Behaviour of SMEs," Administrative Sciences, MDPI, vol. 8(4), pages 1-21, October.

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