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Barriers to hospitality innovativeness: the Colombian case

Author

Listed:
  • Salvador Estrada
  • Héctor Cuevas-Vargas
  • Maria Laura Toraldo
  • Mario Benassi

Abstract

There is still a gap in innovation research in the hospitality sector. This work will provide new evidence of innovative behaviour in a developing country. Few studies jointly use various barriers to predict innovative behaviour and innovation capacity, and some criteria for grouping the barriers are missing. Based on this consideration, a conceptual framework is suggested that relates the following: 1) obstacles associated with information and internal capabilities; 2) risk obstacles; 3) obstacles in the business environment as independent variables and three types of innovation capabilities; 4) product innovativeness; 5) process innovativeness; 6) market innovativeness as dependent variables. The analysis used a second-generation structural equation method (PLS-SEM). The results prove that with the awareness of obstacles, Colombian tourism companies may strategically generate innovation capabilities.

Suggested Citation

  • Salvador Estrada & Héctor Cuevas-Vargas & Maria Laura Toraldo & Mario Benassi, 2023. "Barriers to hospitality innovativeness: the Colombian case," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 14(3), pages 277-302.
    • Handle: RePEc:ids:ijbenv:v:14:y:2023:i:3:p:277-302
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