IDEAS home Printed from https://ideas.repec.org/a/ids/ijbema/v16y2024i2p137-154.html
   My bibliography  Save this article

Acceptance of mobile health services in emerging markets: a study of Egyptian consumers

Author

Listed:
  • Heba E. Hassan
  • Suzanne C. Makarem
  • Van R. Wood

Abstract

This research examines the predictors of consumer adoption intentions for mobile health (m-health) applications in the Middle East and North Africa region. The proposed model adopts four predictors from the unified theory of acceptance and use of technology, assesses the roles of privacy and trust as two additional predictors, and examines the role of performance expectancy as a mediator. We test this model using survey data from 244 healthcare consumers in Egypt and structural equations modelling. Study findings confirm the importance of performance expectancy and its role as a mediator, especially for the effect of effort expectancy on adoption intentions, which is fully mediated by performance expectancy. In Egypt, a collective culture with high uncertainty avoidance, social influence and privacy are significant predictors of adoption intentions, and their effects are partially mediated by performance expectancy. Conversely, trust and facilitating conditions are not significant predictors of m-health adoption for Egyptian consumers.

Suggested Citation

  • Heba E. Hassan & Suzanne C. Makarem & Van R. Wood, 2024. "Acceptance of mobile health services in emerging markets: a study of Egyptian consumers," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 16(2), pages 137-154.
    • Handle: RePEc:ids:ijbema:v:16:y:2024:i:2:p:137-154
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=137657
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbema:v:16:y:2024:i:2:p:137-154. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=249 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.