Business communication and crisis management in international business: a European perspective

In the modern world, successful crisis management for corporate and non-profit companies depends on communication. The majority of firms must address these demands because the pervasive global community has grown; however, there is poor global communication for crisis management, which has an impact on worker productivity in many organisations. The purpose of the study was to investigate the effect of business communications on crisis management in international businesses. The study showed that management can spot problems before they become serious through external communication and that businesses with upward communication are frequently regarded for promoting a cordial, welcoming environment. In a crisis, communication is in line with crisis management. Any organisation cannot avoid a crisis because of unforeseen circumstances. It is abundantly obvious from the recommendations and suggestions that every care should be taken to reduce the gap in communication and the efforts made by top and intermediate management.